Design

Project 1: Flier

Description:
A Black & White flier to promote a  conference for recent graduates that will help them develop leadership skills that are essential for the fields of business.

Process:
Before starting my project, I did several sketches to plan out my ideas for the flier, and then chose which one I thought would compliment the best theme for my message I wanted to portray. With my best sketch, I created the layout in Adobe InDesign. I used black boxes to provide contrast in my white space, as well as different typography that would be professional as well as appealing to the eye. I used white font on a black text box for my title in order to make it bold and more eye catching. I made sure to align my text throughout to create a respectful rhythm. I used the image, logo, and content for this flier that was provided for me.

Message:
I am trying to reach recent graduates, who are interested in the next step in their lives, and want to develop leadership skills that will be a qualified aspect in the fields of business. 

Audience:
Recent graduates who are 22-30 years of age and want to develop principles as a leader in business.

Top thing learned:
I learned the importance of having white space, and to not overwhelm the flier with unnecessary designs.

Title Font Name & Category:
Big Caslon – Oldstyle

Copy Font Name & Category:
Abadi MT Condensed Light – San Serif

Links to all images you used in this project:

1. https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg
2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo.jpg